This campaign with Free The Children and Natalie Portman challenged North American girls between the ages of 13 and 21 to raise money for Free The Children’s all-girls high school in rural Kenya. The copy needed to draw a strong connection between the contest participants and the Kenyan students for whom they were fundraising, illuminating their similarities and showing why universal girls’ education is so vital to effecting change.

“One thing transcends borders: the power of a girl to create positive change.”

– “The Power Of A Girl” campaign