For the Toronto-based online baking community How To Cake It, I had the pleasure of developing a cheeky, conversational, exuberant tone across a variety of marketing emails, getting the word out about their classes, recipes, merchandise and book club.

Ever wondered what to do when life gives you lemons? We have 3 great ideas below! (Unless you’re Beyonce, in which case, make an entire visual album.)

- How To Cake It email marketing