This brand of sustainably produced accessories, handcrafted by mothers in developing communities, needed a compelling voice to bring it to life in a website, print magazine and retail store. From the tagline “where style meets sustainability,” to the founder’s story, to the narrative within each product description, shoppers needed to feel that each piece was a palpable connection between themselves and a working artisan.

“The women of Me to We Artisans are building a future for themselves and their families, one beautiful beaded item at a time.
Gathered under acacia trees with their young children in tow... each woman is empowered to build her savings and do things she never would have believed possible: improve her home, buy food and medicine for her family, send her children to school, and believe that her skills and her voice have value.”

–Me to We Artisans website