As part of Toyota Canada’s website overhaul, it was important to express Toyota’s commitment to eco-technology innovations. In telling this part of the Toyota story, I emphasized their history as the world’s first mass-produced hybrid vehicle manufacturer, their culture of continuous improvement, and their pride in leading the way in the eco-mobility of the future.

Year after year, with each new generation of Toyotas, we’re moving steadily closer to our vision of a cleaner mobile future.

-Toyota.ca