In introducing Triangle Rewards, a new credit and loyalty card program spanning Canadian Tire, Mark’s, Sport Chek and Atmosphere, the online voice needed to be engaging and friendly. Ushering in a new era of digital “Canadian Tire Money,” launching a new app, and inviting users to access the latest offers, the copy had to be clear and informative while striking a casual, somewhat playful tone.

Health and fitness buff? Auto enthusiast? DIYer? Whatever you're into, as a Triangle member you'll get the best offers personalized just for you.