As lead copywriter for the Toronto-based ethical lifestyle company Me to We, the sister organization of WE Charity (formerly Free The Children), I helped develop a voice that was inviting, trustworthy, and inspirational. Engaging young people, their parents, and individual and corporate supporters with socially conscious travel, fashion and more, Me to We’s voice had to constantly move between different audiences while remaining on-brand and cohesive.

"Things like family, education and human rights are important to everyone, no matter where they come from. And when a young person comes to this realization while laying the foundations of a new school or bonding with the local children who will one day attend it, it is a truly powerful thing.”

– Me to We Trips brochure